RAINS: waterproof #copencore
In our consciousness, the great quartet of fashion cities - Paris, Milan, London, and New York - has firmly established itself, with their image directly associated with the concept of "style." However, the last decade has shown that trends initially considered fleeting are becoming part of the established fashion zeitgeist. One can immediately recall the futuristic chic of Korean fashion, which we discussed in the material about System Studios, the Berlin "vibe" that is talked about from the queue at Berghain to Kyiv's Golden Gates, and, of course, the wave of new Ukrainian fashion that will be heard loudly everywhere. There is another European capital that has the potential to dethrone the mythical "Parisian" and become a new fashion legend. This is the Danish Copenhagen, which in recent years has become the epicenter of fashion tourism and a source of inspiration when choosing capsule wardrobes for everyone.
If the "big four" brought a fairy tale and haute couture to fashion week with very serious faces, then the Copenhagen style (often referred to as #copencore) is fashion as high as in Milan, but clearly after a morning croissant and yoga. The fashion of the Scandinavian peninsula is oriented towards functionality and practicality, allowing designs to remain relevant not just for a few seasons, but for entire decades. While looking at outfits from Paris Fashion Week, one might feel admiration and wonder, but the looks from the Danish capital inevitably make you think about how you would look in those clothes and where you could buy them. The question of balancing comfort and admiration becomes particularly relevant in the autumn-winter period, when comfort plays a key role in clothing selection. Danish style differs from what we imagine when thinking about Scandinavian minimalism - Danes know how to and love to experiment. For them, comfort is synonymous with freedom, and these are the two principles they always follow. That is why, this winter, we suggest you stock up on Danish pastries, and bring back the word to your lexicon. hygge and to follow the advice of Copenhagen functionalists RAINS. Loving winter has never been so easy.
The brand started its activity based on the concept of a rubber raincoat, which is an integral part of every Danish wardrobe - rain should not be an obstacle to cycling, right? The basic design of the waterproof accessory was initially replaced by a waterproof poncho by the creators of the brand, Daniel Brix and Philip Lotko, and now they present a whole collection of items aimed at the winter and transitional period of the year, not limited to just the role of a fashion umbrella. Rains positions itself as a reinterpretation of traditional Scandinavian silhouettes with a more relaxed and experimental approach to form. An important task that the brand takes on is to change our perception of cold and rain, which make us enter a stylish hibernation when we leave our best outfits for the first sunny day, which can often be as late as April. The Danish way of life breaks stereotypes and allows us to shine even when the only desire is to draw the curtains and stay in pajamas. Now there is no need to gatekeep your beauty in winter.
If you have seen someone in a puffer jacket with a coffee in hand in photos from fashion weeks in recent years - it is almost a hundred percent that it was a jacket from RAINS. The central element of the brand's latest winter collection is a wide range of everyday puffer jackets. For example, the W Alta Puffer Jacket not only exemplifies cutting-edge fashion but also organically embodies the principle of "quality over all." The jacket features a no-down chamber technology that combines style with eco-friendliness. Made from the brand's signature waterproof and breathable fabric, it is a testament to durability, sharply contrasting with the ephemeral nature of fast fashion. In line with the Scandinavian pursuit of functional design, this jacket goes beyond aesthetics, which, of course, is hard not to ponder when looking at the Rains collection. The two-way zip closure, ultrasonic welded seams, and hidden storm cuffs testify to meticulous craftsmanship, ensuring resilience against the harshest climatic conditions. And if it keeps you warm in Denmark, then we definitely have nothing to worry about. Spacious side pockets with fleece lining and an internal chest pocket add pragmatism, meeting the demands of style and practicality. This allows you to move away from the "transitional" winter gait and remain just as energetic as in summer. At its core, this model reflects not only warmth but also the essence of Scandinavian style - investing in quality items that reflect a commitment to both personal comfort and care for the environment. This jacket can be paired with a thin long-sleeve for late autumn or a warm fleece sweater for frosty winter days. For extreme cold, the Danes have prepared an extended version in the form of a parka, which will keep the whole body warm. Importantly, neither snow nor rain will hinder you from feeling free.
For warmer weather, RAINS has prepared a cropped windbreaker that brings the relationship between luxury and sport to equilibrium. We recommend complementing the look with RAINS waterproof gloves, available in neutral shades of black and beige, as well as in an accent pink, which will undoubtedly allow you to become a substitute for the sun on pleasant cold evenings.
Speaking of accessories, special attention should be paid to the collection of bags and backpacks. The Bator Puffer backpack is a testament to a people-oriented lifestyle in the city. In a city where cycling and walking are not just modes of transport but a way of life, the backpack easily fits into the daily rhythm, turning any outing into a stylish expedition. The backpack is perfect as a laptop bag or as carry-on luggage for a trip. The ability to roll down the top of the backpack, the so-called roll-top, into a tight bundle secured with a branded carabiner adds an element of versatility, allowing for easy adaptation to the constantly changing weather. Take an extra pair of shoes, a top, or your favorite umbrella - with RAINS, everything fits.
In the world of Copenhagen fashion, the waterproof Bator Puffer Tote Bag becomes an indispensable companion, embodying a lifestyle deeply rooted in the city, focused primarily on people. This bag changes what we consider a winter accessory - no longer do we need to stash our shoppers on the highest shelf at the first sign of rain. When precipitation becomes an inevitable partner in the fight against the cold, the tote bag serves as a shield, protecting essentials from the elements. It is not just an accessory; it is a declaration that weather and style can work together and not be enemies.
In its winter collection, the brand considers every detail for city dwellers who need everything at once. One of our favorite items in the collection is the Vardo Pants Wide, which are a stylish oxymoron in many ways - they are both lightweight and warm at the same time. The windproof and waterproof design is complemented by large pockets located on both legs. The unconventional placement not only adds aesthetics but also redefines the practicality of winter clothing and shows that it can also be a field for experimentation.
