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Dragon Diffusion: a centuries-old history of a traveling craft
A few weeks ago, we told you about Korean brands that, among other things, are distinguished by their closedness and isolation from the rest of the fashion world. Our hero today - the Dragon Diffusion brand - is not from Korea, but it also did not enter the public space for a very long time. Craig Wright founded his own brand of leather accessories in 1985 - and until last year the brand had neither a website nor an Instagram profile. At the same time, it cannot be called little-known, because Dragon Diffusion products have been represented by fashion giants Matches Fashion and Net-a-Porter for several years. What is the secret of the success of these bags? We will figure it out below.
Craig Wright turned his attention to the traditional basket weaving of the indigenous people of Asian islands: there, baskets are usually made from plant fibers and used for harvesting or other everyday needs. Moreover, wicker baskets are used in their daily lives in almost every country in the world: from tribal bags-sacks on the islands of the Pacific Ocean and New Zealand to stunning Japanese bamboo baskets and traditional wicker paniers in France and the UK. “Why not create such baskets from leather?” Craig Wright thought and invested all this “basket” experience in his craft leather production.
Although the brand's office is located in Brussels, all production is concentrated in India. Dragon Diffusion craftsmen have not only a special weaving technique, but also a special technique for dyeing leather with natural plant dyes. And yes, each bag is made entirely by hand by artisans - creating one unit can take up to four days!
Thanks to the high-quality buffalo leather and dense weaving, Dragon Diffusion bags are almost eternal — as Vogue writes , it's a 'forever and for always tote' .
Over time, they become covered with a natural coating, which gives the bag a handcrafted look and once again emphasizes that it was created by hand.
Speaking of style, Dragon Diffusion bags clearly refer to the aesthetics of the 2000s - but not the one that is currently bringing low-rise jeans and ultra-short tops back to the catwalks and into our wardrobes, but rather to the style of boho girls - glamorous fashionistas of Manhattan and all those who wanted to be them. The word "boho" comes from the adjective "bohemian", although in general, the boho-chic style is more like a reinterpretation of hippie style, mixed with the maximalism of the flashy 2000s.
In the case of Dragon Diffusion, the spirit of freedom changes form without changing its essence: these bags successfully balance between boho elegance and chic elegance.
The capacity and the bonus of the sign of St. Christopher, the patron saint of all travelers, tell us that the owner of the Dragon Diffusion bag can embark on a dream trip at any moment she wants. Moreover, any time she leaves the house is a small journey: in time, space and, of course, in the soul. By choosing the Dragon Diffusion bag, you choose a centuries-old history of the wandering craft and freedom that has found its home in the wardrobes of different generations around the world. Protect it in 2021.
