WELCOME TO OUR STORE
Everyday essentials, or underwear you want to live in
Imagine a Sunday morning. A morning when you don't have to go anywhere, when your alarm clock is set for 12:00, just to catch the sun at its zenith while having breakfast. That very time when the only question that arises in your mind is coffee or tea? Can you imagine?
What would you like to wear in such a tender intimate moment? It is unlikely that you will wear a cocktail dress or, conversely, a casual look. Even ordinary pajamas do not seem to fit the romance and cinematic nature of the moment. The best way would probably be total nude - a set of your favorite underwear. When you just open your eyes and struggle to get out from under the blanket, there must be something gentle on your skin to prolong the feeling of comfort.
There is nothing more pleasant for sleeping or relaxing at home than high-quality and comfortable underwear.
But you don't imagine yourself in a French movie every morning, do you? Of course, but with the help of clothes or the lack thereof, you can gradually get closer to it, turning an ordinary morning, maybe not into a "new wave" movie, but at least into its modern adaptation with an adjustment to reality.
Indeed, there is nothing more pleasant for sleeping or relaxing at home than high-quality and comfortable underwear. A wardrobe item that has only recently appeared on the market: for a very long time, all underwear was either in the femme fatale style or too sporty, and if comfortable models did appear, it would be difficult to call them more elegant than an homage to grandmother's fashion.
The author of the Love Stories brand faced the same problem on her own experience. Marlus Hodeman decided to create her “love stories” while walking past lingerie stores in her native Amsterdam. After hours of agonizing over choosing lingerie, she realized that she couldn’t find an option that would successfully balance between sporty sets and extremely revealing sexy models.
After arriving home, Hodeman took a pencil and drew a sketch of her first set — "sexy, but not about sex."
From that moment on, her main task was to make it easier for girls to choose their "second skin," clothes so comfortable that you can no longer feel them on your body. Just as cotton candy melts in your mouth after a few seconds, the feeling of the fabric on your body seems to evaporate.
The Essentials
The name of the latest collection, Love Stories, is the most used word on any fashion resource. What does it mean?
We all seem to guess that we are talking about an item of clothing that everyone needs without exception, a must-have, only in a new way. But there have been so many such "must-haves" lately that the original meaning of the concept has already been forgotten. We believe that the range of essential things is much narrower.
You can call us crazy experimenters, but there are a million things, styles, colors, and shapes - why not try a little bit of everything?
But there is one but. Underwear. Underwear is truly essential . Everyone wears it without exception. It is the thing that is closest to us, to our body. And not only our aesthetic well-being, but also our mood, even physiologically, depends on how and from what materials it is made. Scientists have long proven that the quality of sleep depends on how comfortable you feel in what you sleep in. That is why underwear can be both an annoying mosquito above your ear that does not give you peace, and an analogue of your favorite perfume that is with you all day - barely noticeable, but with you.
The principle position of Love Stories is natural fabrics and a wide size grid (from A to F). The brand appeals to women who are looking for comfortable underwear, but at the same time are not ready to compromise on beauty. And in order to simplify the choice, the Love Stories team even came up with a set of panties for every weekday of the week. With them, every day is a favorite day!
It's nice to have a piece of home, a piece of your favorite bed on you all day. And even better — to allow yourself to spend weekends or autumn-winter evenings in the company of your beloved and favorite Love Stories underwear.