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Petar Petrov: the podium debut of the Austrian virtuoso
Those who have been following European high-end brands for a long time have definitely heard of Petar Petrov. Among the admirers of this iconic designer from Ukraine, who lives in Vienna, are not only experienced fashionistas from all over the planet, but also Hollywood authorities: from Hailey Bieber to Anne Hathaway. Petrov has earned a galaxy of loyal fans thanks to the impeccable cut of trousers and skirts, as well as characteristic printed dresses with a chopped edge and unusual shapes. Having recently celebrated the tenth anniversary of his brand, Petar has set off on a real grand voyage - he presented his latest collection at London Fashion Week, impressing all fashion publications on the planet with his audacity and individuality. Vogue includes his clothes in the lists of trends for autumn, the Evening Standard takes Petrov for a major interview, and the fashion crowd is now talking about him as loudly as it has never spoken before. We'll figure out what the secret to the success of this multinational fashion aesthete is in the material below.
“This is the beginning of a new era for the brand,” Petrov said. “We are evolving, but we are still asking ourselves what is relevant for the modern woman.”
This quote embodies the secret of the brand's growing popularity - the endless search for relevance and what the client wants. According to Petar, he does not strive for a single brand identity, but rather, he wants flexibility and elasticity, thanks to which it will be impossible to recognize. The designer is afraid of becoming a prisoner of his name and is sure that his product should speak for itself - this is what Petrov told Vogue magazine.
Petar's first catwalk show gave him the opportunity to showcase his work in a completely new light. Petrov's personal challenge is to always surprise the viewer and the client. In fact, we often dream of passers-by approaching us with questions about where we got our dress, blouse or shoes. According to Petar, clients expect the designer to work like a psychologist: to pick up the same "I want something, but I don't know what exactly."
True to their form, airy dresses and trousers give the collection a lightness and freshness, keeping pace with the dreamy style of the modern woman. Some items stand out with their massive cuffs made of delicate silk, some impress with a hypnotic print of either the seabed or fox fur.
Uniqueness was what united all the looks at the show. Victorian-style shirts, soft winter knee-highs, and oversized sweaters suggest that Petrov is now firmly in his element on the London fashion scene.
A trouser suit has long ceased to be an exclusively male attribute. We have been seeing classic trousers and double-breasted jackets at shows for many years, but perhaps the last few years have been the heyday of strict and traditionally masculine forms in women's ready-to-wear. The white suit presented at the show will definitely become the pearl of any autumn wardrobe. The literally shining fabric in combination with a loose cut will suit everyone without exception.
It's impossible not to fall in love with Petrov's basics. A cashmere sweater that's as warm as a hug is perfect for evening gatherings with a glass of wine.
The period of nods to the disco era is coming to its logical conclusion and is being replaced by the 90s era. Wide trousers, jackets and trench coats are the main motifs of today. This kind of throwback is noticeable not only in shapes, but also in shades - deep pastel colors are more relevant than ever. In addition to them, Petar Petrov's collection includes shades of beige, blue and brown, as well as classic black and white.
Creating your basic wardrobe with clothes from Petar Petrov is a real pleasure.
One of the symbols of 2020 in the fashion world was leather — both as a skirt and as shorts. Even leather raincoats are back in fashion. Such items of clothing will become a connecting link, giving variability and space for experiments. The leather skirt, presented by Petrov, became the apogee of his recognizable style. With it, you can stay in the image of a vamp woman, complementing the skirt with an original oversized shirt, or you can add tenderness and casualness with the help of a pastel-colored sweater.
We all need to step out of our comfort zone sometimes, and clothes from Petar Petrov are the best companion in this endeavor.