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RAINS: all-season opencore
The Big Four fashion cities — Paris, Milan, London and New York — have become permanently entrenched in our minds, with their image directly associated with the concept of “style”. However, the last decade has shown that trends that were initially considered fleeting trends are becoming part of the established fashion zeitgeist. We can immediately think of the futuristic chic of Korean fashion, which we examined in the material about System Studios, the Berlin “vibe”, which is not silent from the queue in Berghain to the Golden Gate in Kyiv, and, of course, the wave of new Ukrainian fashion, which will still be heard very loudly everywhere. There is another European capital that has the potential to displace the mythical “Parisian” from its throne and become a new fashion legend. This is Copenhagen, Denmark, which in the last few years has become the epicenter of fashion tourism and the subject of inspiration when choosing everyone’s capsule wardrobe.
If the “big four” brought extravaganza and haute couture with a very serious face to fashion week, then the Copenhagen style (often called #copencore) is fashion as high as in Milan, but clearly after a morning croissant and yoga. Fashion from the Scandinavian peninsula is focused on functionality and practicality, which allows designs to remain relevant not only for a few seasons, but for decades. If, looking at the outfits from Paris Fashion Week, you want to admire and be amazed, then the images from the Danish capital involuntarily make you think about how you would look in these things and where you can buy them. The question of the balance of convenience and aesthetics becomes especially relevant during the rainy season, when comfort plays a key role in choosing clothes. Danish style is different from what we imagine when thinking about Scandinavian minimalism - the Danes know how and love to experiment. For them, comfort is synonymous with freedom, and these are the two principles they always follow. So this winter, we suggest you stock up on danish rolls, bring the word hygge back into your vocabulary, and follow the advice of Copenhagen functionalists RAINS. Falling in love with rain and wind has never been easier.
The brand began its activities, starting from the concept of a rubber raincoat, which is an integral part of every Dane's wardrobe - rain should not be an obstacle to cycling, right? The creators of the brand Daniel Brix and Philip Lotko initially replaced the basic design of a waterproof accessory with a waterproof poncho, and now present a whole collection of things aimed at the winter and off-season period, not limited to the role of a fashion umbrella. RAINS positions itself as a revision of traditional Scandinavian silhouettes with a freer and more experimental approach to form. An important task of the brand is to change our perception of the cold and rain, which often force us to go into a stylish hibernation, leaving the best outfits for the first sunny day, which sometimes comes as early as April. The Danish approach to life breaks stereotypes and allows you to shine even when the only desire is to close the curtains and stay in pajamas. Now there is no need to gatekeep your beauty.
If you’ve seen someone wearing a puffer jacket with a coffee in their hand in recent fashion week photos, it’s almost certainly a RAINS jacket. The brand’s latest winter collection featured a wide range of everyday puffer jackets. The W Alta Puffer Jacket, for example, is not only a fashion statement, but also a testament to the “quality first” principle. The jacket features featherless technology that combines style with sustainability. Made from the brand’s waterproof and breathable fabric, it’s a testament to durability, standing in stark contrast to the ephemeral nature of fast fashion. In keeping with the Scandinavian commitment to functional design, this jacket goes beyond the purely aesthetic—although it’s hard not to admire it when looking at the RAINS collection. A double-sided zipper, ultrasonically welded seams, and hidden cuffs with storm flaps show careful attention to detail, ensuring resistance to the harshest climatic conditions. And if it’s warm in Denmark, we definitely don’t have to worry. Spacious side pockets with fleece lining and an internal chest pocket add pragmatism, meeting the requirements of style and practicality. This allows you to move away from the “transit” winter gait and remain as energetic as in summer. At its core, this model reflects not only warmth, but also the spirit of Scandinavian style - an investment in quality things that emphasize both personal comfort and care for the environment. Such a jacket can be combined with a thin long-sleeve for late autumn, or with a warm terry sweater for frosty winter days. For extreme cold, the Danes have prepared an extended version - a parka - that will provide warmth to the whole body. It is also important that neither snow nor rain will prevent you from feeling free.
For warmer weather, RAINS has created a cropped windbreaker that combines luxury style with sporty comfort. We recommend complementing the look with RAINS waterproof gloves, available in neutral shades of black and beige, as well as in accent pink - perfect for those who want to be a substitute for the sun on gloomy winter evenings.
Speaking of accessories, special attention should be paid to the collection of bags and backpacks. The Bator Puffer backpack is an example of urban functionalism adapted to the modern rhythm of life. In a city where cycling and walking are not just transportation, but a lifestyle, the backpack fits perfectly into the everyday rhythm, turning any outing into a stylish expedition. It will be a great option for both a laptop and as hand luggage on a trip. Thanks to the top, which folds into a roll-top and is fixed with a branded carabiner, the backpack easily adapts to changeable weather. Bring an extra pair of shoes, a top or your favorite umbrella - with RAINS everything will fit.
In the world of Copenhagen fashion, the waterproof Bator Puffer Tote Bag has become an indispensable companion, embodying a stylish yet practical approach to life. This bag changes our idea of winter accessories - now there is no need to hide shoppers on distant shelves with the first rain. When precipitation becomes a constant companion of the cold season, a tote bag protects important things from the elements. This is not just an accessory - it is a manifesto that fashion and weather can coexist harmoniously.
RAINS thinks through every detail for the city dweller who needs everything at once. One of the most popular items in the collection is the Vardo Pants Wide, a stylish oxymoron, as they are both lightweight and warm. The windproof and waterproof design is complemented by large pockets on both legs, which adds functionality and demonstrates that warm clothing can also be a field for fashion experiments.
Expand your wardrobe with pieces that echo the rhythm of Copenhagen's fashionable heart, discovering the perfect synthesis of warmth, style and urban practicality. Your winter wardrobe deserves a touch of Danish chic - because fashion is not just worn, it is lived. Discover the collection now and let your wardrobe whisper Danish hej all season long.