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Sleeper: cottagecore as a lifestyle
Along with the sun, "summer" traditions are finally returning to our lives: fresh air, favorite seasonal food, and silence away from the bustling cities. Each of us, like a hobbit, periodically wants to hide from the city's grayness and routine in the warmth, where you can wear pajamas all day. After all, people in pajamas are always happy, right?
We don’t promise to call for the sun and warmth, but we can dispel the myth that pajamas are clothes exclusively for home. And we will do this, of course, by turning to the Ukrainian brand Sleeper — and its first walking sleepwear in the world . Sleeper, which has gained a loyal fan base of stars and editors of fashion publications, has been blurring the lines between the kingdom of Morpheus and the world of burning deadlines and people who are in an endless hurry for the eighth year. It is not surprising that the brand has found a response both among Ukrainian women and, for example, among residents of Foggy Albion — everyone needs rest and comfort, regardless of their place of residence.
A few years ago, looking at lace collars and pastel shades of dresses, we would have said "mi-mi-mi". However, now there is a more apt term for this - cottagecore . It appeared on the Pinterest platform, and it can be defined as a romanticized image of a summer housewife: weightless floral dresses, unity with nature and bouquets of daisies in hands (the part with digging the garden is left out). A light, almost pajama-like cut, a straw hat on your head - and here you are, like the heroine of Bradbury's stories, merging with greenery and flowers.
The gentle and slightly hip style of cottagecore is the direct opposite of the severity and chaos of city life. Are you afraid of appearing cute and always trying to look strict and strict? We understand you, but a little self-irony never hurts - especially when it comes to clothes.
Who said dresses with embroidered collars were only for kids? Being cute is no worse than being serious.
The Lounge Dress , a signature Sleeper style, says it all with its name, making it perfect for an evening stroll or a spring brunch on a sunny terrace.
Flare sleeves, or as we say, lantern sleeves, are a trend that perfectly emphasizes the freedom of movement inherent in every Sleeper item. Dresses with lantern sleeves , which have returned from fashion in the last century, date back to the time of Marie Antoinette, the progenitor of cottage core. The queen abandoned her city life for hedonism in nature with her retinue. Tempting, isn't it? The spring atmosphere and sleeves that literally turn into wings in the warm wind. A real connection with nature - and now the whole world around seems like an impressionist landscape by Edouard Manet.
Our wardrobe shapes us as much as we shape ours, so more and more people are choosing to swap out the classic pastel tones for something brighter. We love spring and summer for their carefree and sunny vibes, so why not embrace these qualities? With the fast pace of life, we no longer appreciate the little things we often forget about — cooking at home, gardening, fresh air. But every thing we love has its own aesthetic. How much easier, right? The cottagecore trend shows a radically different outlook on life and style in particular — beauty doesn’t require sacrifices here. Delicate dresses and a return to basics are a breath of fresh air that you can wear.
We are all united by nostalgia - perhaps that's why the styles are so reminiscent of our favorite dresses from childhood, and the flowers and prints are reminiscent of our grandmother's summer tablecloths.
