SOEUR - style with a French accent
In the bustling heart of Paris, on the legendary Rue Bonaparte, lies a place where the noise of the Parisian streets becomes quieter, and in its place comes a cozy calm and elegance with the aroma of morning coffee. This refuge is Soeur, a French brand born from the visionary minds of sisters Angélique and Domitille Brio. At Soeur, the concept of a modern wardrobe takes on a completely new dimension; for the brand, age and style are merely concepts, as their creations speak to the soul of every woman who seeks authenticity and inclusivity in clothing.
Starting its journey in 2007, Soeur has transformed into a global phenomenon, adorning women of all generations with its signature blend of Parisian chic and androgynous silhouettes. From the whimsical streets of Brussels to the bustling fashion capitals of the world, Soeur has gained recognition, resonating with those who seek not just fashion, but long-term investments in comfort and timeless style in their wardrobe.
The philosophy of the brand goes beyond the selection of the perfect silhouette and color palette; for the creators of the brand Soeur, it is a celebration of sisterhood, as even the name translates from French as "sisters," and everyday uniqueness in every button, cuff, and movement of the skirt. By carefully observing the details and striving for exquisite craftsmanship, Soeur offers refined styles that meet the discerning taste of the modern woman. It is about a universal wardrobe that easily adapts to any occasion; just add your favorite accessories, and the daytime look transforms into the perfect outfit for an evening out. Strolling along the Seine on a leisurely Saturday or enjoying a Sunday brunch with friends, Soeur's clothing radiates a timeless charm that is unaffected by time and place. Soeur is distinguished by a unique combination of clean forms, workwear fabrics, and retro prints – a combination that conveys the essence of Parisian coolness with an unmatched talent. Each piece tells a story of understated luxury and sophistication, inviting women to embrace their individuality with confidence and elegance.
"In the works of Soeur, a wide range of eclectic stylistic influences is evident, creating the effect of a historical patchwork that takes the best from various eras. However, the first cultural reference that comes to mind when looking at the silhouettes of the French sisters is the French 'New Wave.'"
Source of the photo: https://throughlook.wordpress.com/2010/10/29/french-new-wave-viva-le-style/
The French New Wave is an innovative movement in cinema from the late 1950s and 1960s, characterized by revolutionary filmmaking techniques, nonlinear storytelling, and a focus on youth culture, combining rebellion and existential themes. It challenged traditional cinematic conventions, marking the beginning of a new era of creativity and experimentation in film, while maintaining an unmistakable French lightness. In the realm of fashion, the French New Wave serves as an eternal source of inspiration for designers to this day, infusing the spirit of youth with a sense of liberation and polish. This movement blurs boundaries, where individuality reigns over the entire world, resonating in the silhouettes of Soeur's collections. Drawing on the effortless appeal of iconic actress Jean Seberg, who embodies the modern liberated woman, Soeur encapsulates an effortless bohemian aesthetic with a contemporary twist. Just as Seberg captivated audiences with her simple yet striking outfits, Soeur embodies a style that is both understated and undeniably chic. Imagine the iconic scene from Jean-Luc Godard's "Breathless," where Seberg appears on screen in cropped pants and a New York Herald Tribune t-shirt, exuding an impassive elegance. This is an image that is timeless and resonates with modern women just as it did in the 1960s.
But Soeur goes beyond simple imitation, infusing the energy of the French New Wave with Scandinavian motifs that add a touch of maturity and sophistication to the vivacity of French youth. Each piece is a nod to the past and present, organically combining nostalgia and modernity.
The Spring-Summer 2024 collection focuses on wide silhouettes and presents a wide range of prêt-à-porter items that will allow you to create a capsule wardrobe that even Jane Birkin would envy. We recommend pairing loose silhouettes with bright accessories and comfortable shoes for long summer walks. In a fashion world that increasingly tries to reinvent the wheel, Soeur stands out with its unwavering commitment to authenticity and style. This is not just fashion; it is the embodiment of a lifestyle that celebrates the beauty of simplicity, the charm of sophistication, and the timeless elegance of French chic. Add a touch of effortless Parisian flair to your wardrobe with Soeur and Ogonek Shop.