In the bustling heart of Paris, on the legendary Rue Bonaparte, there is a place where the noise of the Parisian streets becomes quieter and is replaced by a cozy peace and elegance with the aroma of morning coffee. This refuge is Soeur, a French brand born from the visionary minds of sisters Angelique and Domitille Brio. At Soeur, the concept of a modern wardrobe takes on a completely new dimension, for the brand age and style are just concepts, because their creations are addressed to the soul of every woman who seeks authenticity and inclusivity in clothing.

Since its launch in 2007, Soeur has become a global phenomenon, adorning women of all generations with its signature blend of Parisian chic and androgynous silhouettes. From the quaint streets of Brussels to the bustling fashion capitals of the world, Soeur has gained recognition, finding a response from those who seek not just fashion, but a long-term investment in comfort and timeless style in their wardrobe.

The brand’s philosophy goes beyond the selection of the perfect silhouette and color palette, for the designers of the Soeur brand it is a celebration of sisterhood, even the name is translated from French as “sisters”, and everyday uniqueness in every button, cuff and movement of the skirt. With careful attention to detail and a desire for exquisite craftsmanship, Soeur offers sophisticated styles that meet the demanding taste of the modern woman. It is a universal wardrobe that is easily adaptable to any occasion, just add your favorite accessories and your daytime look will turn into the perfect outfit for an evening out. Strolling along the Seine on a leisurely Saturday or enjoying a Sunday brunch with friends, Soeur clothes exude a timeless charm that is not subject to time and place. Soeur is distinguished by a unique combination of clean shapes, workwear fabrics and retro prints - a combination that conveys the essence of Parisian cool with a unique flair. Each piece tells a story of understated luxury and sophistication, inviting women to embrace their individuality with confidence and grace.

Soeur's pieces feature a wide range of eclectic style influences, creating a historical patchwork effect that takes the best from different eras. However, the first cultural reference that comes to mind when looking at the French sisters' silhouettes is the French "new wave."

Photo source: https://throughlook.wordpress.com/2010/10/29/french-new-wave-viva-le-style/

The French New Wave was a groundbreaking movement in cinema of the late 1950s and 1960s, characterized by revolutionary filmmaking techniques, non-linear storytelling, and an emphasis on youth culture, and a combination of rebellion and existential themes. It challenged traditional cinematic conventions, ushering in a new era of creativity and experimentation in film, while maintaining a uniquely French lightness. In fashion, the French New Wave continues to inspire designers to this day, infusing the spirit of youth with a sense of liberation and glamour. It was a movement in which boundaries were blurred and individuality reigned supreme, echoed in the silhouettes of the Soeur collections. Drawing on the effortless appeal of iconic actress Jean Seberg, who epitomizes the modern, liberated woman, Soeur embodies an effortless bohemian aesthetic with a contemporary twist. Just as Seberg captivated audiences with her simple yet bold outfits, Soeur embodies a style that is both understated and undeniably chic. Imagine the iconic scene from Jean-Luc Godard’s “On the Last Breath,” where Seberg appears on screen in cropped pants and a New York Herald Tribune T-shirt, radiating a dispassionate sophistication. It’s a look that is timeless and resonates with women today as much as it did in the 1960s.

But Soeur goes beyond mere imitation, infusing the energy of the French New Wave with Scandinavian motifs that add a touch of maturity and sophistication to the cheerfulness of French youth. Each item is a nod to the past and present, organically combining nostalgia and modernity.

The Spring-Summer 2024 collection focuses on loose silhouettes and features a wide range of ready-to-wear pieces that will allow you to create a capsule wardrobe that Jane Birkin herself would envy. We recommend combining loose silhouettes with bright accessories and comfortable shoes for long summer walks. In a fashion world that is increasingly trying to reinvent the wheel, Soeur stands out with its unwavering commitment to authenticity and style. It is not just fashion, it is the embodiment of a lifestyle that celebrates the beauty of simplicity, the charm of sophistication and the timeless elegance of French chic. Add a touch of Parisian chic to your wardrobe with Soeur and Ogonek Shop.

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