TONYWACK – HIGH QUALITY, GOOD PRICE, NO PROMOTION

“High quality, good price, no advertising.” – this is the slogan of the TonyWack brand, which became the star of the autumn-winter collection at Ogonёk. The South Korean brand’s clothes play with the conventions of restrained Asian style, adding a touch of subtle, pronounced boldness to basic looks. Of course, our team was interested in understanding the magic behind the brand’s special style. In the case of TonyWack, what lies behind its apparent simplicity is a truly enigmatic story, or rather, its full

TONYWACK jacket

The brand’s fall/winter collection is a stark contrast to the vibrant energy of last summer’s season, which featured bright neon greens and pinks, lightweight fabrics and open silhouettes. As the fashion world transitions to the colder months, the mood inevitably shifts, or rather, a return to a more refined and thoughtful aesthetic where comfort and functionality take center stage. The fall season brings back the palette of deep burgundy, forest green, charcoal grey and creamy neutrals that are the hallmarks of Korean brand Tonywack’s collection. Layering is a key element of the brand’s identity, with voluminous coats, fitted blazers and suede bombers adding versatility to outfits – a theme that resonates with today’s customers’ need to transform their wardrobes in an increasingly flexible and shorter fashion cycle. I would also add the principle of timelessness to the brand's slogan, because Tonywack's items would be relevant both in 20 years and now, which gives confidence that in 2040 everyone will be asking where you got such an autumn jacket.

TONYWACK coat

Structured yet relaxed shapes also point to a broader dialogue in contemporary fashion, where the lines between formal and casual wear are increasingly blurred. As can be seen in many collections of recent years, the idea of ​​a “strong look” is being reinterpreted for a new era – confidence is now expressed not through rigid shapes, but through comfort, craftsmanship and understated elegance. Self-confidence = comfort in every seam. And may this postulate remain in fashion for as long as Coco Chanel’s little black dress.

TONYWACK skirt

Tonywack’s style is a compelling response to the constant desire to be relevant in fashion. The South Korean brand offers a much-needed alternative in an era where personal taste often becomes a battleground for a fanatical search for one’s identity, which consists of the endless search for the latest “trendy” item. The brand’s mysterious and taciturn approach strips away the superficial layers of fashion trends, allowing our natural charm and individuality to come to the fore. None of us need to build our identity through microtrends we see on social media – we already have our inner style, which we just need to feel. By embracing a minimalist aesthetic focused on clean lines and timeless designs, Tonywack helps us break free from the constraints of the “trendy/untrendy” dualism that so often pops into our heads when choosing clothes. This shift in focus fosters a deeper connection with our wardrobe and allows us to break free from the imposed tyranny of wanting to be in a constant state of

TONYWACK coat

Sometimes breaking the rules means choosing calm and restraint. The bravest thing you can do is to stay true to yourself. And this is where Tonywack becomes your reliable companion. Give yourself the opportunity to experience true comfort and style without unnecessary fashion pressure. More things in the TONYWACK collection .